ASCRS Ch72 - Practice Management

Seventy-second and final chapter of the ASCRS Textbook of Colon and Rectal Surgery, 4th edition (Rea JD, Cohen JL), book pages 1171-1188 (PDF pages 1153-1170; offset +18, confirmed via the "© Springer Nature Switzerland AG 2022 1171" copyright line on the chapter's first page). The book's back-of-book Index begins immediately after this chapter ends — there is no Chapter 73.

The fifth and last of the non-clinical Part VI: Miscellaneous chapters, closing the textbook with practice-operations/business content: practice models (independent single-specialty, independent multispecialty, private-equity/MSO investment, employed models, and practice-acquisition considerations), finance and coding basics, RVU-based physician compensation (work/practice-expense/ malpractice-expense components, academic vs. private-practice structures), developing a referral base (the "four A's" — availability, affability, ability, accountability), marketing (digital/social media, SEO, online reputation management), office setup and staffing efficiency, office-based procedures (Table 72.1's CPT-code/reimbursement detail, Table 72.2's supply list), ancillary services and Stark Law/Anti-Kickback constraints (the 12 designated health services categories and key exceptions), ambulatory surgery centers (CON laws, JCHO accreditation, CLIA), leadership-role development, and closing reflections framed around the "quadruple aim" (patient/customer experience, quality, cost efficiency, and provider wellness).

Wiki disposition: new standalone concept page, Practice Management for Colorectal Surgeons — no existing wiki page covered practice-operations, compensation, referral-building, marketing, or ASC/ancillary-service regulatory content. Consistent with Healthcare Economics & Surgical Coding (Ch68), this page stands largely apart from the wiki's clinical core; light cross-references added to that page (shared CPT®/coding foundation) and to Surgical Quality Measurement & Improvement (the "quadruple aim" concept), plus a pointer from the office-based-procedures section to the relevant clinical condition pages (Anorectal Abscess, Anal Fistula, Hemorrhoids).

No entries added to Research Priorities.md — the chapter's citations are business/practice-survey and healthcare-management sources (PE valuation multiples, employed-physician percentages, marketing- channel effectiveness) rather than clinical trials with independently verifiable quantitative findings, consistent with the pattern for Ch68-70.

This is the final chapter of the sequential ASCRS Textbook ingest. No further chapters follow.